’50 Years, 50 Women, 50 Ideas’ represents 50 years of progress promoting gender diversity and 50 big ideas from its 50 notable female scholars
FONTAINEBLEAU, France, SINGAPORE and ABU DHABI, United Arab Emirates, June 11, 2018 /PRNewswire/ — INSEAD, the business school for the world, today unveiled 50 big ideas from 50 of its remarkable female academics through its 50 Years, 50 Women, 50 Ideas key initiative. These ideas, from the school’s female faculty and doctoral alumnae, celebrate 50 years of INSEAD women leading academic excellence.
The initiative was launched in honour of the school’s year-long celebration of iW50, a campaign to mark the 50th anniversary of the first female graduates from the INSEAD MBA programme. For each year of action and progress toward gender diversity, 50 female academics from INSEAD share their big idea which encapsulates the essence of their thought-leading research.
Laurence Capron, Dean of Faculty at INSEAD and Professor of Strategy, says that, "These 50 women reflect the heart and soul of INSEAD’s academic environment: diversity in research and teaching methods, with no single school of thought predominant. They focus on what matters most, which is rigour and impact on management as a practice and a discipline. We are proud to celebrate their achievements and thought leadership."
These female academics go beyond the boundaries of their disciplines, identifying areas in academic literature and business practice to answer some of the most pressing issues facing businesses. Many of them are also pioneering innovative learning methods.

’50 Years, 50 Women, 50 Ideas’ represents 50 years of progress promoting gender diversity and 50 big ideas from its 50 notable female scholars

A selection of Big Ideas from INSEAD female faculty members:  

Annet Aris (Strategy): In a digitising world, boards will have to focus significantly more on understanding customers and delivering superior value.
Linda Brimm (Organisational Behaviour): Global Cosmopolitans experience a complex array of challenges and opportunities when living and working in multiple countries.
Laurence Capron (Strategy): Firms that diversify their growth strategies last longer than those using M&A alone.   
Lily Fang (Finance): Women should learn from men and tap into their social networks.
Maria Guadalupe (Economics and Political Science): Anti-takeover provisions reduce firm value and do not give managers additional bargaining power to obtain a higher price in the takeover negotiation.  
Zoe Kinias (Organisational Behaviour): Self-affirmation, achieved by reflecting on personal values, can eliminate gender gaps in business students’ performance.  
Xiaowei Rose Luo (Entrepreneurship and Family Enterprise): Widely held cultural views shape securities analysts’ assessment of family firms.
Renee Mauborgne (Strategy): Lasting success comes not from battling competitors but from creating "blue oceans" — untapped new market spaces ripe for growth. 
Erin Meyer (Organisational Behaviour): To decode how people think, lead, and get things done across the world is the greatest leadership challenge of the coming decades.
Jennifer Petriglieri (Organisational Behaviour): Labelling someone as a high-potential can thwart their development. 
Hilke Plassmann (Marketing): Marketing changes how products and services are perceived in the brain.

To further explore 50 Years, 50 Women, 50 Ideas, please visit www.inse.ad/50.
The iW50 campaign will lead up to the iW50 Summit, which will be held at the INSEAD Europe Campus on 29 June 2018. The Summit will feature lectures and panel discussions led by prominent academics and alumnae; breakout sessions that delve into critical issues of gender parity; workshops on mentorship and coaching; and structured discussions that encourage an open exchange of ideas.
To find out more and to register for the event, visit https://www.insead.edu/events/iw50-summit. 
Media Contact:
Sophie Badresophie.badre@insead.edu Tel.: +33-6-86-07-33-75  
Photo – https://photos.prnasia.com/prnh/20180605/2150392-1
Source: prnasia

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