The noodle maker receives wide attention for its innovative non-fried steaming and boiling technology
BEIJING, July 17, 2019 /PRNewswire/ — Laofanjia, a non-fried instant noodle brand from China, recently went on sale in more than 13,000 stores of South Korean convenience store chain GS25.
South Korea is one of the biggest consumers of instant noodles in the world, leading the world in per capita sales. However, South Korea’s instant noodles are still mainly produced using traditional frying technology. As the public is paying more attention to their health, this method of making noodles has been questioned as being outdated and unhealthy.
GS25 store in Seoul, South Korea
Laofanjia, which recently became available in South Korea, is owned by Chinese firm Jinmailang. Inspired by Chinese traditional cooking methods used to make mantou and boiled noodles, Laofanjia has pioneered a non-fried steaming and boiling technology which avoids the rich oils and oxides found in fried food, offering a soft taste close to that of freshly-made noodles at restaurants. The noodles have high nutritional value and deliver an excellent eating experience.
"It tastes soft and totally different from fried instant noodles," a South Korean consumer said. "Laofanjia instant noodles are healthier and more delicious than the fried instant variety. After they are brewed, the noodles drop to the bottom of the broth, looking solid and weighty."
South Korean consumer being interviewed
Laofanjia instant noodles are priced at approximately the equivalent of 16 yuan in South Korea, more than double the price of fried instant noodles, such as Shin Ramyun. The fact that South Korea’s largest convenience store chain has chosen to introduce and sell Laofanjia at a high price reflects both GS25’s confidence in the product and the strong competitiveness of the Laofanjia brand. Laofanjia plans to launch the product in Japan and Hong Kong, followed by other markets, giving consumers over the world the opportunity to enjoy the taste of freshly-made noodles.
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