Texas Chicken™ Malaysia Wins Two Awards for Quality and Excellence

Brand Receives Bronze Putra Brand Award and World Halal Best Brand from The Brand Laureate.
ATLANTA, Nov. 13, 2019 /PRNewswire/ — At the end of September, Texas Chicken™ in Malaysia received two recognitions for its quality performance throughout all restaurants in the region. The Putra Brand awards, which is a people’s choice-style award, and The BrandLaureate World Halal Brand of the Year award accorded by The World Brands Foundation.
"These are two prestigious honors that we are very proud to receive on behalf of the entire Texas Chicken brand," said Tony Moralejo, executive vice president of international business for Texas Chicken. "This is just additional proof that serving bold, Texas flavor with quality ingredients and made-in-house preparation is a concept that people want and succeeds on many levels."
Texas Chicken Malaysia received a Bronze award in the Restaurants & Fast Food Category from Putra Brand Awards. The winners are solely determined by consumer voting from a pool of approximately 9,000 respondents. This is the first time that Texas Chicken has been named as one of the winners, which positions it as one of the favorite quick-service restaurants in Malaysia. The World Brands Foundation awarded Texas Chicken Malaysia with the World Halal Best Brand for its commitment to upholding halal status and meeting the stringent requirements set by the Department of Islamic Development Malaysia (JAKIM). This is the first time Texas Chicken has received this award.
"These wonderful achievements would not have been possible without the collective efforts of our people who worked tirelessly to drive the brand forward. These awards will serve as a great boost to our team in our journey to grow our business and bring great dining experiences to even more Malaysians," said Dato’ Jaya Tan, Chairman of Envictus International Holdings.
Both recognitions are significant accomplishments for a brand that is relatively new in the region. The first Texas Chicken restaurants in Malaysia opened in 2013 and have quickly expanded to 60 restaurant locations and counting. "To have achieved so much in such a short time is very exciting for us," said Moralejo. "We continue to make this the first of many awards to come for Texas Chicken in Malaysia and around the world."
About Church’s Chicken® / Texas Chicken Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken, along with its sister brand Texas Chicken outside of the Americas, is one of the largest quick-service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, sandwiches, Honey-Butter Biscuits™ made from scratch and freshly baked, and classic, homestyle sides all for a great value. Church’s Chicken and Texas Chicken have more than 1,500 locations in 25 countries and system-wide sales of more than $1 billion. For more information about Church’s Chicken® or Texas Chicken® franchising opportunities, visit http://www.churchs.com.
About Envictus International Holdings LimitedOn July 2012, the Group signed an exclusive 10-year International Multiple Unit Franchise Agreement with US-based Cajun Global LLC for exclusive rights to develop and operate Texas Chicken restaurants in Malaysia and Brunei from 2013 to 2022. This marked the Group’s Maiden foray into the fast food segment. These restaurants serve American-styled, big juicy full-flavored fried chicken, French fries, honey butter biscuits, mashed potatoes, coleslaw, burgers and sundaes to name a few. Since the opening of the first flagship store, Envictus has leveraged on the robust demand for the Texas Chicken restaurant concept by growing its presence at a good pace to reach a total of 60 restaurants at present, mainly within Klang Valley area in Malaysia.
Media Contact:Peyton Sadler866-571-3449peyton@inklinkmarketing
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Source: prnasia